Alyssa Meritt

Alyssa Meritt

Alyssa brings over 20 years of experience in operations, digital strategy, and marketing to her role as Chief Operating Officer at CaseMark AI. Her career is marked by a proven ability to solve complex business challenges and deliver tangible results for organizations ranging from startups to Fortune 500 companies.

As founder of Meritt Strategy, Alyssa provided consulting services to B2B SaaS companies, acting as a fractional CMO, validating product-market fit, developing marketing strategies, and orchestrating successful product launches.

In leadership roles at Lytics, Contentful, and Airship, Alyssa demonstrated her skill in building teams, improving processes, and driving revenue growth. At Airship, she built a digital strategy consultancy from scratch, achieving an 83% pitch/win rate for new business prospects.

Alyssa's expertise spans go-to-market strategies, digital transformation, and operational optimization. She combines analytical rigor with creative problem-solving to develop innovative solutions that drive business success. A respected thought leader, Alyssa has shared her insights at events like SXSW and Mobile World Congress.

Whether crafting lifecycle marketing strategies or streamlining operations, Alyssa focuses on delivering measurable results and fostering long-term growth.