Bill Gates said, “People often overestimate what will happen in the next two years and underestimate what will happen in ten.”

‍The leadership team at CaseMark believe in Gates’ perspective. We navigated change brought by open source, mobile and Web3 and have seen the exuberance of early adopters and the long tail for mass adoption. But the lightning speed of change with AI is even faster than before. 

Generative AI and large language models (LLMs) are reshaping industries, and the traditional subscription-based SaaS pricing model just doesn’t cut it.  Buyers grapple with uncertainty about the value these tools can deliver, leading to a disconnect between the offerings and their perceived worth. It’s time for a new approach. 

‍

The most disruptive technologies challenge core beliefs about resource scarcity and abundance.‍

Do you want it good, cheap or fast? It used to be that you could have only two out of the three. AI changes that assumption.

At CaseMark, we believe the solution lies in addressing the fundamental scarcity that underpins the value of these technologies. The internet revolutionized industries by making information abundant and inexpensive, disrupting businesses built on the scarcity of information.

AI is creating a new balance between scarcity and abundance, where data is abundant, but expertise and trust are still critical factors for success. In the legal industry, lawyer and paralegal time is scarce. CaseMark’s summarization tools “give back” time to legal professionals to focus on where human intuition and expertise matter most.

Our approach is to leverage technology to empower users, rather than replace them. By making adoption easy and staying true to our core values, we aim to disrupt the industry without disrupting the daily experience or business of our customers.

By removing the learning curve through great UX, providing stellar customer support, removing integration challenges, and taking security and privacy concerns out of the picture, we’re one step closer to being an “easy button.” Our vision is that our product adds such an outsized value for the price that small and mid-size law firms will gladly pay to have all documents across their litigation lifecycle “CaseMarked.”

Where value and profitability intersect‍

There’s no doubt that LLMs will change how we work. But until adoption curves, LLM token subsidies and costs stabilize, pricing and monetization is all over the map. We don’t see AI as a “nice to have” feature that acts as an upsell. It will be core to how we will work. Our goal is to charge a fair price for outsized value.
‍

Traditional legal summary costs are tied to transcript or record length. AI-powered SaaS solution costs are often per user / per month subscriptions. The cadence of case work for law firms changes month to month. The old pricing models don't make sense. 

Subscriptions especially don’t make sense when the cost of LLM tokens change dramatically over short periods of time. Google announced a 64% price reduction on input tokens for Gemini 1.5 Pro. Is your subscription provider passing back the savings to you or just pocketing the reduction in costs for them?

Usage based or pay as you go pricing puts power back in the hands of the consumer and encourages early adoption. Honest pricing, no strings attached.

‍

Taking a stand:  CaseMark’s Pricing Manifesto‍

‍CaseMark’s Pricing Manifesto outlines the principles that guide our approach:

• Disrupt without disruption
  Make adoption of new tech as easy as possible. It should just work. No learning curve, no lengthy contracts, expensive implementations, or developer heavy integrations.
• Democratize access
  Everyone should have access to tools that help them do their best work. We solve for specific outcomes and price our product so that it is affordable for solo practitioners and scalable for larger firms.
• Honest pricing
  Our pricing is pay as you go. No risk before you buy. No unexpected costs or unused features. You can’t slice and dice a monthly, per-user subscription for multiple clients. We offer 1 free summary and a 14-day trial, no credit card required and cancel anytime.
• Guarantee what is sacred
  CaseMark is a mark of quality. Customers deserve a product that works - and hopefully exceeds their expectations. 
• Flexibility and customization 
  We offer standard pricing for our out of the box solutions, as well as custom workflows to accommodate different use cases and budgets.
• Partner for the long term
  When you grow, we grow. By providing exceptional value and support, we  build long-lasting relationships and foster customer loyalty. We’re in it for the long haul.

By adhering to these principles, we aim to create a pricing model and business approach that is both fair and sustainable. We believe that this will not only help us to differentiate ourselves in the market but contribute to the long-term success of our customers.

The rapid advancements in generative AI and LLMs demand a new approach to pricing and service. By focusing on value, transparency, flexibility, and customer success, CaseMark is disrupting the industry without disrupting the daily experience of our users. Our Pricing Manifesto serves as a roadmap for how we will continue to innovate and deliver exceptional value to our customers in the years to come.

‍