Evolving the CaseMark brand
How and why B2B legaltech company CaseMark evolved its visual branding.
Kermit Auel is a seasoned designer with over 20 years of experience, currently serving as the Principal Designer at CaseMark. With a passion for creating intuitive interfaces that solve customer problems and meet business needs, Kermit brings a wealth of expertise in user experience, interface design, visual design, user research, and product strategy to his role.
Kermit Auel is a seasoned designer with over 20 years of experience, currently serving as the Principal Designer at CaseMark. With a passion for creating intuitive interfaces that solve customer problems and meet business needs, Kermit brings a wealth of expertise in user experience, interface design, visual design, user research, and product strategy to his role.
Throughout his career, Kermit has championed initiatives in design systems, accessibility, and diversity, equity, and inclusion (DEI). His design philosophy centers on being customer-focused, recognizable, accessible, intentional, and adaptable. These principles guide him in creating digital products that connect users and brands through technology.
Prior to joining CaseMark, Kermit held leadership positions at prominent companies such as Airship, where he served as Director of Product Design for over a decade. His experience also includes roles at CD Baby, Jive Software, and Unifusion, where he honed his skills in product design, creative direction, and team management.
Kermit's diverse background and commitment to user-centered design make him an invaluable asset in shaping CaseMark's visual branding and user experience across all channels