Anyone can build a mousetrap – a one-off solution that addresses a specific problem. A point solution, a simple feature. But just like there's a world of difference between a basic trap and a sophisticated pest control system, the same goes for legal tech. While CaseMark can provide you with best-in-class tools, our vision goes beyond. We aim to be your long-term partner, helping you navigate the legal industry's transformative future with AI at the helm.

When we started Urban Airship years ago, we helped power some of the world’s biggest brands and their mobile aspirations. Back then, the iPhone was still considered a toy but some brands were thinking far beyond what the first iteration looked like.

It reminds me of Starbucks' mobile app journey. Originally, it simply offered access to menus and a downloadable "Pick of the Week" music track. This feature, initially promoted through physical cards, was now mobile-enabled thanks to Urban Airship's technology.

Disruptive innovation has the power to completely reshape your business. Just like Starbucks recognized the game-changing potential of mobile for a generation raised on iPhones, legal firms need to embrace generative AI as the key to future success. Its impact will extend far beyond a single, isolated feature.

Starbucks' mobile app evolved to encompass stored value, mobile ordering, tipping, gift cards, and more. By 2018, their "stored value card liabilities" (unspent funds in gift cards and mobile wallets) reached a staggering $1.6 billion. Urban Airship's expertise in push notifications and mobile wallet integration helped them navigate this growth. We were a partner, not just a vendor.

Strong partnerships like this pave the way for the development of powerful new business models within large organizations. CaseMark sees your legal practice as a potential partner in building the future of legal services.

Beyond point solutions: building a better mousetrap with AI

Sure, anyone can build a mousetrap – a basic solution that catches mice. But the real question is, how do you build a better mousetrap?

The misconception is that simply having a technically advanced product guarantees success. The key lies in better ideas, smarter workflows, and a fresh perspective. This is precisely where AI comes in.

Our AI Lunch and Learn initiative is a testament to our commitment to partnering with the legal industry. Together, we can leverage the power of AI to revolutionize the way legal work gets done.